Other Major League Sports Teams Could Learn from the Jets Revenue-Driving Partnerships

After an underwhelming season that had the excuse of an injured starting quarterback, the New York Jets have sadly failed to make good on the promise of having a fully fit Aaron Rodgers in glorious Gang Green colors. Reeling in Pro Bowl wide receiver Davante Adams might bear fruit, but it is another losing season that will extend the playoff drought. Even with these struggles, the Jets are surging on the revenue front. In fact, despite not going to the postseason since the AFC Championship run in 2010, the Jets remain one of the most valuable teams in the NFL. A big boost of late has come from their timely and innovative partnerships in new realms of opportunity.

A Titanic Franchise on the Rise Financially

In the 2024 report of the most valuable teams in the NFL, Forbes found the New York Jets to be worthy of a fifth-place ranking. In the valuations and rankings, what’s significant is that the team saw a 13 percent one-year increase, bringing the figure to $6.9 billion on an operating income of $138 million. By comparison, the Giants sit fourth with a $7.3 billion valuation, but their one-year increase was only seven percent.

A big part of the Jets continuing to fly, as far as the books are concerned, is the increased focus on creating new brand partnerships and tying in new sponsors. In January 2024, it was found that their recent business dealings had amounted to 32 new sponsors and an increase of over 20 percent in local revenue. Among the team’s biggest recent partnerships and ventures has been into the new world of iGaming.

In collaboration with a major online casino and betting brand, BetMGM, there are now dedicated Jets games. There’s the Jets Deluxe Slot and official New York Jets roulette and blackjack games all available in the local market, New Jersey. Plus, they teamed up with Evolution for a special live casino event starring Wayne Chrebet and Tony Richardson.

A Template for Other Major League Teams

Drawing from Forbes and JP Morgan Asset Management, Visual Capitalist reports that, from the 2022/23 season, the Toronto Maple Leafs were valued at $2.8 billion with a season revenue of $281 million. As the highest-ranking NHL team in those regards, the Buds are clearly a powerhouse of major league sport, but like the Jets, their recent postseason outings have been fruitless.
Following the Jets template, there’s a clear path for the Maple Leafs to enhance their revenue streams, partnerships, sponsorships, and perhaps even local revenues with some deft moves in the new iGaming market. Ontario is one of many buzzing Canadian markets for online casino gaming, and it just so happens that the top-ranking platform in Canada, per a site powered by experts with some ideas as to what makes a great site, is perfectly positioned to power up the Buds.

Boasting a perfect score of five out of five, hailed as the Casino of the Month, and offering 295 free spins to new players, Jackpot City Casino also happens to be the official casino partner of the Toronto Maple Leafs – and the Toronto Raptors, for that matter. Collaborating with these two titanic Canadian clubs on some official games and live event experiences would surely bolster the brand further in the country and even offer more revenue to the teams.

The New York Jets have benefited greatly from exploring all of the new avenues presented by the arrival of iGaming, and now, having pioneered some excellent products, other major league teams can follow suit.

Steve Johnson

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